Wallpaper of postmodern thinking: brand merchants should have new meaning

2015-12-21

 Wallpaper of postmodern thinking: brand merchants should have new meaning

Suction eye burn party
Haven't stepped into the pavilion, we can see many wallpaper brands in position outside the pavilion to advertising, on entering the pavilion, a variety of large and small advertising is in the eye.Walk each big exhibition hall, you also can't help for each brand booth costly dazzled, basic each brand booth is a small pavilion, the design and arrangement of the subtle, clever all let exhibition audience cooing.
In addition to each booth overall appearance beautiful, many exhibitors in order to gain more attention, adopted a number of strategies to attract eyeball, the most basic strategic is beauty, and there was space huayang four big beautiful women, also have some brand a group of beauty wearing cheongsam in the museum for the parade.In addition, the talent strategy has begun to become one of the best absorption strategy of the brands, such as the usual body painting and some brand show of violin performance.Of course, there are brand share in sensation, launch of pleasant goat and Wolffy real doll, at the scene of the exhibition and the exhibition the interactive frequently.There are many similar eyes absorption behavior, it seems that the exhibition brand is the thing that has nothing to do with this brand, so we can't help to think, and the purpose of the exhibition brands to show what is why?
Behind the flashy destined
Today, household building materials exhibition held no longer like the past simple, but add a lot of accessories.Each brand exhibition not only in order to promote themselves, but also in order to absorb more advantage resources, further open the brand market of business.Wallpaper industry increasingly strong development momentum in recent years, the old brand to continue to become bigger and stronger, the new brand has been catching up, market competition is extremely intense, and all the brands as much as possible with the aid of all platform to promote themselves, the introduction of resources.
Show time is limited, want to in a short span of a few days left a deep impression to the dealers and consumers, using only recruit brand, trying to "get".Have the attention, also had the brand promotion channels, all kinds of resources also will be able to get integrated, brand joined China merchants also have the opportunity.In this way, all the brands at the conference of "get" there will be a reasonable explanation.
Perspective: the wallpaper brand investment should be diversified
With all kinds of the exhibition of more and more, and the strength of the Internet media into, the exhibition is no longer the only way to become each enterprise promote brand and merchants.In this exhibition, we could see a lot of brands from media is blended in among them, such as north Taiwan wallpaper specially set up a studio and dynamic, timely follow up the onsite at any position in the pavilion also can see the brand "welcome to scan the qr code.Although there are still a lot of brands guangfa flyers, brochures, but already can not adapt to the new media era of brand publicity and investment requirements.Present a number of dealers and consumers generally said, first through the network, the client and other channels to understand a brand, and then to the show.It also provides a model: the general wallpaper brands online, diversified development, the comprehensive integration of resources, to display the various channel value to the largest, achieve the ultimate goal of brand promotion and investment, so as to occupy a place in the fierce market competition.